"Give more than what you get."


Mafalda Borea FRSA, is Chair of Sustainable First™ and Head of International Business Development at E-GAP.

She is a Special Advisor to UN Women in the United Kingdom as well as to the Director of the Confucius Institute for Business at the LSE (London School of Economics).


Mafalda is Chair of Sustainable First ™, a platform she co-founded that features truly sustainable tourism destinations and businesses and links the impact they have in their local communities with the United Nations Sustainable Development Goals.


She recently took up a role as Head of International Business Development & Institutional Relations and at E-GAP, a company that contributes towards creating Smart(er) Cities by offering off-grid renewable energy storage solutions.


Mafalda sits on the board of the TravelIndex Group, a powerful portfolio of influential tourism digital brands, and is a board member of the Travel & Tourism Foundation. She contributes to the Pan-African Tourism News outlet Voyages Afriq Magazine as a Sustainability Editor.


Previously, Mafalda lead CNN’s advertising sales and client development across Southern Europe and the CIS region. Subsequently, her long standing interest in Chinese arts and culture took her on a journey to learn Mandarin, which culminated in a role as Deputy-Editor of China Report Magazine for two years. She continues to serve as an Advisor to the Director of the Confucius Institute for Business at the LSE (London School of Economics).


Passionate about Gender Equality, Social Impact and the Arts, Mafalda is a dedicated mentor for women starting in business, serves as a Special Advisor to the UK CEO of UN Women, is a Fellow of The Royal Society of Arts, and serves a volunteer for the charity Sant’Egidio which gives support to disadvantaged communities and work as mediators for Peace in countries at war.

Published Papers

Contributed towards the Recommendations & Guidance Tool "Addressing Plastic Pollution in Tourism Through Sustainable Procurement"

In the Press

Meet Mafalda Borea, a #WORLDCHANGER

Sustainable First joins forces with the United Nations on its 75th Anniversary

Interview on the media's role in promoting sustainability in tourism

“Local communities need to be engaged in planning tourism initiatives.”

First phase of Côte D’Ivoire’s flagship tourism project to be completed by 2025

Speaking Engagements

Speaker at the European Tourism Day 2023 event in Brussels joining the Roundtable on Digital Transition

Meeting point for the world’s leading tourism experts, focused on what comprises a Smart destination.

Mafalda Borea as a Jury Member at the Live Final

The changing role of the tourism authority in Route Development

International event focused on the development of travel & tourism activities

Speaking on the importance of tourism & culture for promoting of regional cooperation in South East Asia.

Presenting at the LSE combining real-life business experiences with academic insights around the theme " Bridging the East and the West"

Moderating the Panel "How is china winning the tech race"

Published Articles

Interviewing Thomas Loughlin, Sustainability Lead at Booking.com on their Global Tourism Plastics Initiative Programme commitment

Interviewing Inmaculada Saranova, Executive Director of Ibiza Preservation Fund on their Global Tourism Plastics Initiative Programme commitment

Interviewing Gabriel Tan, Director of Guava Amenities on its Global Tourism Plastics Initiative commitment

Interviewing Carl Hunter of Jade Mountain Resort on its Global Tourism Plastics Initiative commitment

Interviewing Wassim Daoud, Head of Sustainability and CSR at PONANT Cruises on its Global Tourism Plastics Initiative commitment

Interviewing Kenya-based Judy Kepher-Gona​, founder of the Sustainable Travel and Tourism Agenda (STTA)

The Portuguese Connection - Article on the Belt & Road Initiative

China's Tourism Example

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